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Ross Lovegrove takes a philosophical as well as aesthetic position on design. He focuses on an objects form and how form can touch people’s souls and emotions. Design, Nature, Art is what Lovegrove lives and designs by. Observing natures natural forms, curiosity in the not so obvious to the eye, and creating a beautiful contemporary design and amazing art. It’s not only about sourcing from nature, but also respecting our infinite resources that we take from nature then create into dull boring everyday products.
The water bottle is a perfect example. His aim through developing this water bottle is to put a ‘skin on water’ and develop a bottle using its natural form. He wants it to become a future icon, which ‘elevates peoples perception of contemporary design’.
‘Industrial design is the art form of the 21st century’.
He believes in designing for the future, as we move towards new ideas for materials such as using biopolymers, and using beautiful forms that nature creates. He even takes a step further; ‘Could we be manufacturing products out of food stuffs in the future?’ He sees organic design as ‘fat free’ design, liberating form by taking away any unnecessary materials and creating a product that is essential and contributes to a consumer’s sense of being and the relationships that have with their objects.
Lovegroves philosophical views should help designers in stripping back to designing from their basic natural instincts. Instead of designing purely from human ingenuity, allow hidden aspects of nature to help create beautiful things.
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