Postal Presents: Instruction Sheet

Rationale: Postal Presents

In the initial development of my ideas i played with the practice of simple weaving, and i wanted to incorporate this into my final design. I found weaving to be a simple way for the consumer to have a pleasurable interaction with their present. I also wanted to choose a product that would be used on a daily basis rather than something that sat on a desk or table as a form of decoration. This led me to a ladies hand clutch.

Keeping in mind the fact it was to be a flat pack present, I played around with the idea of 'wrapping' the clutch in a floral insert which initially acted as wrapping paper, and then transformed into a small pouch which could then be placed into the clutch. The simple rectangular shape allows for easy postage, easy assembly and an economical shape by which to maximise the usage of sheet material. Polypropylene is used internally as a support structure and the properties allow for the bends to act a excellent hinges. The fabric on the outside is intended to create a more feminine, vintage look to avoid the polypropylene cheapening the look of the clutch.

Peer Comments
Stephen Mesa
Nina Harcus
Lucinda Waters
Fil Pulida
Valerie El Khouri

Video Reflections: Ross Lovegrove: Organic Design

http://www.designboom.com/eng/interview/lovegrove/dbportrait.jpg

Ross Lovegrove takes a philosophical as well as aesthetic position on design. He focuses on an objects form and how form can touch people’s souls and emotions. Design, Nature, Art is what Lovegrove lives and designs by. Observing natures natural forms, curiosity in the not so obvious to the eye, and creating a beautiful contemporary design and amazing art. It’s not only about sourcing from nature, but also respecting our infinite resources that we take from nature then create into dull boring everyday products.

The water bottle is a perfect example. His aim through developing this water bottle is to put a ‘skin on water’ and develop a bottle using its natural form. He wants it to become a future icon, which ‘elevates peoples perception of contemporary design’.

‘Industrial design is the art form of the 21st century’.

He believes in designing for the future, as we move towards new ideas for materials such as using biopolymers, and using beautiful forms that nature creates. He even takes a step further; ‘Could we be manufacturing products out of food stuffs in the future?’ He sees organic design as ‘fat free’ design, liberating form by taking away any unnecessary materials and creating a product that is essential and contributes to a consumer’s sense of being and the relationships that have with their objects.

Lovegroves philosophical views should help designers in stripping back to designing from their basic natural instincts. Instead of designing purely from human ingenuity, allow hidden aspects of nature to help create beautiful things.

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