Monday, September 28, 2009

Rationale: Postal Presents

In the initial development of my ideas i played with the practice of simple weaving, and i wanted to incorporate this into my final design. I found weaving to be a simple way for the consumer to have a pleasurable interaction with their present. I also wanted to choose a product that would be used on a daily basis rather than something that sat on a desk or table as a form of decoration. This led me to a ladies hand clutch.

Keeping in mind the fact it was to be a flat pack present, I played around with the idea of 'wrapping' the clutch in a floral insert which initially acted as wrapping paper, and then transformed into a small pouch which could then be placed into the clutch. The simple rectangular shape allows for easy postage, easy assembly and an economical shape by which to maximise the usage of sheet material. Polypropylene is used internally as a support structure and the properties allow for the bends to act a excellent hinges. The fabric on the outside is intended to create a more feminine, vintage look to avoid the polypropylene cheapening the look of the clutch.

Peer Comments
Stephen Mesa
Nina Harcus
Lucinda Waters
Fil Pulida
Valerie El Khouri

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