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Yves Behar focuses on the true meaning and value of a product. How the whole object should have a reason and meaning behind it, tell a story as to why it is the way it is. Taking something that seems normal and boring and bring a more personal value to the object. Example is the Y Water, redefining an otherwise average product into one with a story for is creation. "As designers how we can create a different relationship between work and our world?'
He talks about matching the human need to relate to an object through emotion and its story for being. Looking at designing from the inside out and bringing a more humanistic feel to something. Designing from interior to exterior without putting a 'skin' on it puts a greater value on a product.
Behar adds another dimension for designers to continue. What is the story of this object? He aims to make products more valuable on a personal level by considering interior and exterior and give a meaning to everything designed.
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