David Kelley looks at the consumer and their relationship with a space or product. As technology and society changes, so has the needs and desires of the consumer. His aim is to bring the focus back to the needs of the user, and allowing human-centred design to personalise the interaction between consumer and product by bringing personalities and behaviours into product. One example is the office cubicle. The investigation into the walls, making them move and give the user a hug, in an abstract attempt to make it more 'human'. Also the wilting flower aims to reconnect the user with their environment, personalising the experience and the space.
This video brings the focus back to the consumers needs. This is important for up and coming designers as it shows the importance of maintaining a personal relationship between consumer and product rather than purely focusing on the functional aspects of a product
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